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3 Rockin' Days of AJAX: March 19-21, 2007 New York City


Preparing Your Brand for the Mobile Web Experience
Molecular's Evan Gerber to Present at SYS-CON's AJAXWorld RIA Conference & Expo, Oct. 20-22, in San Jose, CA

As the mobile Web matures, we see more and more people running around airports with their mobile devices in hand, searching for hotel rooms, reading the news, or just playing video games. People are more connected with their mobile phone today than any other electronic device they use. What was once a nice-to-have is now the norm, and is quickly becoming an integral part of our culture and society. But how do you connect with users through mobile web sites and create exceptional experiences that are both functional and captivating?

During 2007, Molecular conducted a unique research project which sought to explore, analyze, and understand how users are interacting with the mobile Web. More specifically, this exercise looked to understand what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet. This presentation will share some of Molecular’s findings, and discuss the impact for companies seeking to promote their brand on the mobile Web. Usability expert Evan Gerber will provide insight on what these learnings mean for the future of the mobile Web and how you can apply it your business and improve you mobile marketing success.

Attendees will learn:

  • What are the common weaknesses of the mobile interface, and how to avoid them
  • Best practices for creating an engaging and memorable interface on handheld devices
  • Critical differences between the mobile Web and traditional Web experiences
  • Common problems inherent in current mobile design
  • How users perform tasks on handheld devices

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Speaker Bio: Since the late 90s, Evan Gerber has created innovative technology solutions for unique business problems. Currently, Evan is heading up the Experience Design department for the San Francisco office. Since starting at Molecular in 2004, Evan has worked on a variety of interesting technologies and projects, including development of a mobile application for Sprite, redesign of a global company intranet for Gillette’s ps portal pl platform, user centric e-commerce design for Adidas, and content management and globalization for Rentokil Initial, PLC. Evan is a frequent speaker and has published on topics including the usability of content management, Best practices in internationalization and localization, and how to create a meaningful mobile experience.

Prior to joining Molecular, Evan worked at USWeb/CKS and MarchFirst as a producer and Information Architect for major clients including EFTours and Parametric Technology Corporation. Later, he worked as a lead information architect for Bridgeline Software, developing and implementing CM solutions for clients including John Hancock and Inverness Medical. Evan also worked at IBM as a usability analyst, developing applications to test the integrity and consistency of the Lotus Notes Environment for wireless platforms.

About RIA News Desk
Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

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Don't Miss the Laszlo Track
On March 20, 2007 New York City's Roosevelt Hotel will host SYS-CON Events' first "Laszlo Track" about Next-Generation Web Application Development!
Learn Laszlo in sessions including: Inside the U.S. Air Force: How AJAX Is Improving Communications and Quality of Life, Creating the Cinematic User Experience, Real-World AJAX Success Stories, Introducing Laszlo Webtop, OpenLaszlo and AJAX and Hands-On Open Laszlo training!

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AJAXWorld Webcasts



AJAXWorld Sessions on SYS-CON.TV

· Bill Scott - Yahoo! UI Library
· David Heinemeier Hansson - AJAX on Rails
· Jesse James Garrett - Elements of User Experience
· Dion Hinchcliffe - Real World AJAX
· Eric Miraglia - Open Source AJAX Development
· Paul Rademacher - Mashing Up Your Web Application
· Adam Sah - Google Gadgets
· Doug Crockford - An Introduction to JavaScript
· David Linthicum - Enterprise Web 2.0
· Patrick Grady - The Imagination & Experience Web

AJAXWorld...All The AJAX Rock Stars in One Spot!


2007 Conference Speakers Include


TEMKIN
Laszlo Systems

COENRAETS
Adobe

WOLF
Cynergy

CRUPI
JackBe

SAH
Google

ANDREWS
Evans Data

CROCKFORD
Yahoo!

WEI
Nexaweb

MURRY
Sun

ABRAMS
Microsoft

HINCHCLIFF
AWM

HOFFMAN
SPI Dynamics

HAKMAN
TIBCO

BOYD
Blue Whale Labs

KING
Hibernate

CHARLAND
Nitobi

AJAXWorld University Developer Bootcamp

On March 19, 2007 - New York City, AJAXWorld University's "AJAX Developer Bootcamp" will be an intensive, one-day hands-on training program that will teach Web developers and designers how to build high-quality AJAX applications from beginning to end. Held the day before the AJAXWorld Conference & Expo begins, the Bootcamp is intended to be the premier AJAX instructional program presently available anywhere.
view the full one-day schedule

Flex Bootcamp

March 18, 2007 the "Adobe Flex  Developer Bootcamp" is an intensive, one-day hands-on training program that will teach Web developers and designers how to build Rich Internet Application using Adobe Flex. During this day attendees will  create two fully functional applications.  Pre-requisites: working knowledge of any object-oriented programming language. This workshop will be  taught by Flex experts from Farata Systems – Yakov Fain and Dr. Victor Rasputnis, co-authors of the book Developing RIA with Adobe Flex and Java.  If you want to jump-start your new Flex project, this workshop is as good as it gets.
view the full one-day schedule


Past Events Archive

Real-World AJAX Seminar
www.ajaxseminar.com
Ruby on Rails Seminar
www.rubyonrailsseminar.com
Real-World Flex Seminar
www.flexseminar.com
Other SYS-CON Events
events.sys-con.com
Who Should Attend?
  • Web Programmers and Designers
  • Technology Evangelists
  • Senior Architects
  • Project Managers
  • User Interface Architects
  • Web Consultants
  • C-Level Execs and Developers Who Need to Stay in Front of the Latest Web Technology!

Video Coverage of the AJAXWorld 2006 Panels

SYS-CON TV Power Panel: Web-Oriented Architecture: SOA + The Web + REST
SYS-CON TV Power Panel: Redefining RIAs: Does AJAX Push the Browser Too Far
SYS-CON TV Power Panel: AJAXWorld 2006 CEO Power Panel
SYS-CON TV Power Panel: The FrameworkWars: Lightweight vs Heavyweight

Join Over 3,600 Early AJAX Adopters
Who Have Attended AJAXWorld
• A&R Edelman
• Academic Enterprise
• Accoona Corp [2 delegates]
• Acxiom
• Adams Capital Management
• Adaptive Edge
• Adaptive Path
• Adobe Systems Incorporated [21 delegates]
• Adobe Systems Romania
• Ajax13
• All Risks, Ltd.
• alliance
• Alliance For Community Care
• AlphaDetail Inc
• Altera Corporation
• Amazon.com [6 delegates]
• Appeon Corporation [2 delegates]
• Apple Computer [5 delegates]
• Apress [3 delegates]
• Arkivio
• ASA
• Astute Solutions
• Avaya Inc [2 delegates]
• Avenda Systems
• Avenue A | Razorfish [3 delegates]
• Axcella, LLC [2 delegates]
• Aximsoft
• Azimyth
• Backbase USA Inc. [4 delegates]
• BAE Systems [2 delegates]
• Bank of America [2 delegates]
• Barkley Evergreen & Partners Interactive
• Bayview Financial [2 delegates]
• BEA Systems [3 delegates]
• Billeo
• BMC Software, Inc. [2 delegates]
• Borland Software Corporation
• Bradford Technologies, Inc [2 delegates]
• Brilliance
• Brocade Communications Systems, Inc. [2 delegates]
• Brookside Capital LLC
• Brulant
• Bungee Labs, Inc [6 delegates]
• Bureau of Labor Statistics
• BUZ Interactive
• Cadena Software
• Calix Networks
• Callidus Software [2 delegates]
• Cambia Security
• Carnegie Mellon West
• Cautella, Inc.
• CBSA
• Celequest [3 delegates]
• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]

   read more...


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