As the mobile Web matures, we see more and more people running around airports with their mobile devices in hand, searching for hotel rooms, reading the news, or just playing video games. People are more connected with their mobile phone today than any other electronic device they use. What was once a nice-to-have is now the norm, and is quickly becoming an integral part of our culture and society. But how do you connect with users through mobile web sites and create exceptional experiences that are both functional and captivating?
During 2007, Molecular conducted a unique research project which sought to explore, analyze, and understand how users are interacting with the mobile Web. More specifically, this exercise looked to understand what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet. This presentation will share some of Molecular’s findings, and discuss the impact for companies seeking to promote their brand on the mobile Web. Usability expert Evan Gerber will provide insight on what these learnings mean for the future of the mobile Web and how you can apply it your business and improve you mobile marketing success.
Attendees will learn:
What are the common weaknesses of the mobile interface, and how to avoid them
Best practices for creating an engaging and memorable interface on handheld devices
Critical differences between the mobile Web and traditional Web experiences
Speaker Bio: Since the late 90s, Evan Gerber has created innovative technology solutions for unique business problems. Currently, Evan is heading up the Experience Design department for the San Francisco office. Since starting at Molecular in 2004, Evan has worked on a variety of interesting technologies and projects, including development of a mobile application for Sprite, redesign of a global company intranet for Gillette’s ps portal pl platform, user centric e-commerce design for Adidas, and content management and globalization for Rentokil Initial, PLC. Evan is a frequent speaker and has published on topics including the usability of content management, Best practices in internationalization and localization, and how to create a meaningful mobile experience.
Prior to joining Molecular, Evan worked at USWeb/CKS and MarchFirst as a producer and Information Architect for major clients including EFTours and Parametric Technology Corporation. Later, he worked as a lead information architect for Bridgeline Software, developing and implementing CM solutions for clients including John Hancock and Inverness Medical. Evan also worked at IBM as a usability analyst, developing applications to test the integrity and consistency of the Lotus Notes Environment for wireless platforms.
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Don't Miss the Laszlo Track
On March 20, 2007 New York City's Roosevelt Hotel will host SYS-CON Events' first "Laszlo Track" about Next-Generation Web Application Development!
Learn Laszlo in sessions including: Inside the U.S. Air Force: How AJAX Is Improving Communications and Quality of Life, Creating the Cinematic User Experience, Real-World AJAX Success Stories, Introducing Laszlo Webtop, OpenLaszlo and AJAX and Hands-On Open Laszlo training!
On March 19, 2007 - New York City, AJAXWorld University's "AJAX Developer Bootcamp" will be an intensive, one-day hands-on training program that will teach Web developers and designers how to build high-quality AJAX applications from beginning to end.
Held the day before the AJAXWorld Conference & Expo begins, the Bootcamp is intended to be the premier AJAX instructional program presently available anywhere. view the full one-day schedule
March 18, 2007 the "Adobe Flex Developer Bootcamp" is an intensive, one-day hands-on training program that will teach Web developers and designers how to build Rich Internet Application using Adobe Flex. During this day attendees will create two fully functional applications. Pre-requisites: working knowledge of any object-oriented programming language. This workshop will be taught by Flex experts from Farata Systems – Yakov Fain and Dr. Victor Rasputnis, co-authors of the book Developing RIA with Adobe Flex and Java. If you want to jump-start your new Flex project, this workshop is as good as it gets. view the full one-day schedule