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3 Rockin' Days of AJAX: March 19-21, 2007 New York City


Tips for Data Scientists | @CloudEXPO #BigData #Analytics #IoT #AI #DataScience #MachineLearning #DeepLearning
I have come to realize that we also need to address the other side of the data science equation

Establishing a Business Outcomes Framework

Download session slides Here

I spend a lot of time helping organizations to "think like a data scientist." My book "Big Data MBA: Driving Business Strategies with Data Science" has several chapters devoted to helping business leaders to embrace the power of data scientist thinking. My Big Data MBA class at the University of San Francisco School of Management focuses on teaching tomorrow's business executives the power of analytics and data science to optimize key business processes, uncover new monetization opportunities and create a more compelling, engaging customer and channel engagement.

However in working with our data science teams, I have come to realize that we also need to address the other side of the data science equation; that we need to teach the data scientists in order for them to think like business executives. If the data science team cannot present the analytic results in a way that is relevant and meaningful to the business (so that it is clear what actions the business leaders need to take), then why bother.

In order to engagement more effectively with the business users, here are a couple of key points that the data science team needs to understand as they conduct their analytics:

#1: Tie the analytic results back to the organization's key business initiatives, and more specifically, the organization's key business decisions that drive them.
The data science team needs to understand thoroughly the key decisions that the business users are trying to make. Then, the data science team can present where and how the analytic results can help the business users make better decisions.

As part of ensuring that the analytic results are relevant and meaningful to the business, it is also critical to tie the analytic results back to the organization's key financial or business drivers. Figure 1 shows an example of linking the analytics to the organization's key financial and business drivers around the following business decision:

Which customers should receive which promotional offers?

Figure 1: Sample of Key Financial And Business Drivers

The Harvey Balls in Figure 1 show the relative impact that the promotional offer analytics would have on 6 key financial and business drivers in support of the customer targeting business decision.

Tying the analytic results back to organization's financial or business drivers is key to ensuring that the data science work is relevant and meaningful to the business.

#2: Presentation of the analytic results is critical.
Don't make the business users wade through the analytic output to try to figure out what's important. Instead, make sure that the most meaningful analytic results stand out loud and clear to the business users. If the data supports it, make it stupidly clear where they should focus their attention and efforts.

For example, Figure 2 shows some sample analytic output that the data science team created around the business initiative of improving ground transportation effectiveness at a large location (e.g., shopping mall, port, arena) during a large event.

Figure 2: Raw Analytic Results

The business users had to look very hard at this slide to see what the slide was telling them about the business, and specifically what to do. That's not what the business users want, and that is not how we ensure that our data science work is meaningful and actionable.

Instead, let's apply some basic concepts to surface the meaningful and actionable insights. In Figure 3, we've developed some simple extensions to ensure that the meaningful and actionable insights come to the surface.

Figure 3: Presenting Actionable Insights

Instead of expecting the business users to wade through the analytics to determine what to do, Figure 3 highlights the key analytic insights or business "takeaways" (sometimes called "aha's") in the blue ribbon. Then the rest of the slide can illustrate how the analytics support the conclusions and insights. In particular, we have:

  • Highlighted the key actionable takeaways in the blue ribbon at the bottom of the analysis
  • We've removed extraneous bullet points, words and graphics that are not relevant to the key analytic takeaways.
  • We have highlighted the specific areas of the analysis that most loudly support our key takeaways.

Sometimes less really is more!

And if you really want to drive home your analytic points, get a marketing expert (thanks Phil Dussault) to present the analytic insights into a way that is engaging and exciting, while still being informative (see Figure 4).

Figure 4: Marketing Presentation of Analytic Results

Now that's way cool!

Summary: "Thinking Like a Business Executive"
Data scientists can increase their value to the organization when they start to think like a business executive; to focus on how their business audience is going to consume the results of the analytics. The effectiveness of your data science work can be dramatically increased by:

  • Tying the analytic results back to the organization's key decisions and the organization's key financial and business drivers.
  • Effectively and clearly presenting the analytic results, insights and recommendations in a way that is engaging, informative and actionable to the business users.

When the data scientist has accomplished those objectives, then they're well on their way to making themselves indispensable to the business and crossing the chasm to "thinking like a business executive."

To hear a bit more about this "thinking like a business executive" approach, catch my "Respect the Data" presentation at the EMC Global Services booth at EMC World on Wednesday, May 4th at noon.

The post Tips for Data Scientists: Think Like a Business Executive appeared first on InFocus.

At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

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CloudEXPO Has Been the M&A Capital For Cloud Companies

CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.

Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and hands on tutorials presented by 150 rockstar speakers in 10 hottest conference tracks of 2019:

» CloudEXPO Enterprise Cloud
» DevOpsSUMMIT Enterprise DevOps
» FinTechEXPO Enterprise Blockchain
» DXWorldEXPO - Digital Transformation
» AI | ML | DL | Artificial Intelligence
» Serverless | Cloud-Native | Monitoring
» Big Data | Analytics
» IoT | IIoT | Smart Cities
» Mobility | Security
» Enterprise Cloud Hot Topics

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CloudEXPO Silicon Valley 2019 Show Prospectus ▸ HERE

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Attendee Profile ▸ HERE
Keynote Opportunities ▸ HERE
General Session Opportunities ▸ HERE
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Platinum Sponsorship Opportunity ▸ HERE
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Benefits of Exhibiting at CloudEXPO 2019 ▸ HERE

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CloudEXPO is the single event where technology buyers and vendors meet to experience and discus cloud computing and all that it entails. For more than a decade, sponsors and exhibitors of CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities through our following unique tools. For more information on sponsorship, exhibit, and keynote opportunities call us at 954 242-0444 or contact us ▸ Here

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 40-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's leading i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal
  • Tweetup to over 184,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts

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FinTech Is Now Part of CloudEXPO Silicon Valley 2019 Program

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Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 23rd CloudEXPO, June 24-26, 2019 at Santa Clara Convention Center in Santa Clara, CA will find fresh new content in full new FinTech & Enterprise Blockchain track.

DevOpsSUMMIT, Cloud-Native, and Serverless Computing Tracks at CloudEXPO Silicon Valley 2019

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Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.

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Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation. DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy.

DXWorldEXPO® has organized these issues along 10 tracks, 22 keynotes and general sessions, and a faculty of 222 of the world's top speakers.

DXWorldEXPO® has three major themes on its conference agenda:

Technology - The Revolution Continues
Economy - The 21st Century Emerges
Society - The Big Issues

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT. Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives.

For the past 10 years CloudEXPO® helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security.

Digital Transformation is the key issue driving the global enterprise IT business. DX is most prominent among Global 2000 enterprises and government institutions.

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPO - Digital Transformation Conference & Expo. The company produces and presents the world's most influential technology events including CloudEXPO, DevOpsSUMMIT, and FinTechEXPO.

Read the original blog entry...

About William Schmarzo
Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

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AJAXWorld University Developer Bootcamp

On March 19, 2007 - New York City, AJAXWorld University's "AJAX Developer Bootcamp" will be an intensive, one-day hands-on training program that will teach Web developers and designers how to build high-quality AJAX applications from beginning to end. Held the day before the AJAXWorld Conference & Expo begins, the Bootcamp is intended to be the premier AJAX instructional program presently available anywhere.
view the full one-day schedule

Flex Bootcamp

March 18, 2007 the "Adobe Flex  Developer Bootcamp" is an intensive, one-day hands-on training program that will teach Web developers and designers how to build Rich Internet Application using Adobe Flex. During this day attendees will  create two fully functional applications.  Pre-requisites: working knowledge of any object-oriented programming language. This workshop will be  taught by Flex experts from Farata Systems – Yakov Fain and Dr. Victor Rasputnis, co-authors of the book Developing RIA with Adobe Flex and Java.  If you want to jump-start your new Flex project, this workshop is as good as it gets.
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• Bureau of Labor Statistics
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• Cambia Security
• Carnegie Mellon West
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• CBSA
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• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]

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